The Traction Book by Gino Wickman

Traction: the book that started the Entrepreneurial Operating System.

Gino Wickman's Traction: Get a Grip on Your Business introduced the world to EOS, a complete operating system for entrepreneurial companies. Over 2 million copies sold. 250,000+ companies running on EOS today. And one software built by the team that wrote it.

Why the official software matters.

EOS One is the only platform built by EOS Worldwide, Gino Wickman's organization. That means every screen, every workflow, and every tool runs the methodology exactly the way it's written in Traction. No interpretation. No simplification. No "EOS-inspired" workarounds.

If you've read the book, you can open EOS One and immediately recognize every concept, because it was built by the team that defined them.

Frequently asked questions about Traction

Ready to run EOS the way it was designed?

Join the businesses running EOS on software built by the people who created it.

Try Free